Curing the Paradox of Choice: How to Navigate the Shopify App...

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2026-02-09 11:22:41 -

Curing the Paradox of Choice: How to Navigate the Shopify App Ecosystem

In 2026, the biggest problem facing Shopify merchants isn't a lack of tools; it is an abundance of them. With over 14,000 apps currently available in the Shopify App Store, store owners are facing a severe case of "analysis paralysis." You know the feeling: you need an email marketing tool, so you search for one. Suddenly, you are presented with 500 options, all claiming to be the "all-in-one...

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