Warner Bros. Pictures has expanded its publicity team with the appointment of two new Vice Presidents, Maggie Schmidt and Stacy Ivers. These strategic hires are part of a broader departmental restructuring led by Debbie Miller, the Senior Vice President of Domestic Publicity and Promotions, who was appointed to oversee the division last June.

Both Schmidt and Ivers will report directly to Miller, reinforcing the leadership hierarchy within the department. Schmidt’s responsibilities include managing domestic publicity campaigns for Warner Bros.' upcoming film releases, working alongside colleagues like Marc Cohen, who joined the studio from Disney in August, and Juli Goodwin, who stepped into the role of project executive following Miller’s promotion.

Maggie Schmidt brings a wealth of experience from her recent consulting work on high-profile releases such as "A.I." and "Cats and Dogs." Her previous role as head of publicity at Phoenix Pictures from 1996 to 2000, coupled with her tenure as Director of Program Publicity at HBO, underscores her strong background in film promotion. Additionally, Schmidt is a playwright, with works including "Without Reason," "Heartaches," and "Crooks."

Stacy Ivers, on the other hand, is tasked with managing Warner Bros.' trade press relations and other media outreach efforts. She returns to the studio after a two-year stint at ICM, where she served as Senior Vice President of Corporate Communications. Her prior experience at Warner Bros. spans over nine years, most recently as Director of Written Communications. Ivers has also held senior communication roles at Sony Pictures Entertainment and has a diverse background that includes political speechwriting and corporate agency work.

The team further strengthened with the addition of David Mortimer as Director of National Publicity, who joined from Melody Kornbrot Public Relations last month. Jan Craft also holds the title of Director within the department.

Recently, Warner Bros.' publicity efforts received notable recognition when the team was honored with the Max Weinberg Award from the Publicists Guild for their successful campaign promoting "Harry Potter and the Sorcerer’s Stone."

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